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不可錯過的營銷策略對話實例

時間:2021-02-22 13:03:13 求職英語 我要投稿

不可錯過的營銷策略對話實例

  營銷是公司發(fā)展業(yè)務(wù)的重要手段。如何推出新產(chǎn)品和占領(lǐng)市場,營銷策略的制定是至關(guān)重要的。Tanya Nichols是一家冰淇淋制造公司的老板,她正在和她的營銷經(jīng)理Carla Hutchison談?wù)撘环N新口味冰淇淋的'營銷策略。

  Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich?

  Carla,你對我們新的冰淇淋三明治有什么營銷計劃嗎?

  Carla: Yes I do. After going through our S.W.O.T. process, I think we're in good shape. One of our main strengths is the quality of our ice cream, and there's a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image, I don't see many weaknesses. No other company sells  ice-cream sandwiches with a choice of 5 flavors, so there's no threat to speak of, either.

  是的我有。經(jīng)過SWOT分析,我認(rèn)為我們的經(jīng)營狀況很好。我們的主要優(yōu)勢之一是我們產(chǎn)品的質(zhì)量,并且創(chuàng)新口味的產(chǎn)品在市場上有很大商機(jī)。因為我們公司已有一個好的形象,我并不認(rèn)為有很多不利因素。沒有其他公司有5種口味的冰淇淋三明治,所以對我們來說談不上有什么威脅。

  Tanya: I assume we don't need to worry about creating a need, with summer almost here.

  我想夏天就要來了,我們不用再為創(chuàng)造需求而擔(dān)心。

  Carla: Right. As for the marketing mix, we'll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It'll be introduced in selected places across the country starting next month. The main promotion will be through advertising, using a "pull" strategy, of course. We haven't finalized our ads yet, so I'll have to let you know. Can we meet again the beginning of next week?

  對。至于說營銷組合,我們要用像巧克力一樣的深褐色字母的金箔紙來包裝它,仿照巧克力,并且定價比我們的巧克力脆皮冰淇淋貴20%。下個月將要在全國有選擇地投放市場。主要通過廣告促銷,當(dāng)然是運用“拉”的策略。我們還沒有最終決定我們的廣告,因此我還得要報告你。我們下周初能再碰一下面嗎?

  Tanya: Sure can. Let me check …… how about Tuesday morning at 10:30?

  當(dāng)然可以。讓我看一下……星期二早上10:30怎么樣?

  Carla: Uh, let's see …… okay with me.

  呃,我看看……我沒問題。

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