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試題:如何把握對(duì)事實(shí)和對(duì)直覺(jué)的判斷
問(wèn):你如何把握對(duì)事實(shí)和對(duì)直覺(jué)的判斷?
答:事實(shí)確實(shí)重要,但人們通常忽略了時(shí)效的影響,特別是在做市場(chǎng)調(diào)查時(shí)。
在一次調(diào)查中,我對(duì)涉及到的價(jià)格數(shù)據(jù)感到不對(duì)頭,我懷疑顧客是否會(huì)像調(diào)查所
示的那樣花大量的金錢(qián)購(gòu)買(mǎi)新車(chē)。因此,我們停下來(lái)并等候最后一季的價(jià)格結(jié)構(gòu)。
當(dāng)利率攀升時(shí),我們賣(mài)出了更多的車(chē),而我們的對(duì)手卻只能等待。
描述你曾靠直覺(jué)來(lái)處理問(wèn)題,那類問(wèn)題如果按照事實(shí)或常規(guī)步驟來(lái)處理的
話,將會(huì)處理得一團(tuán)糟。說(shuō)明你具備突破常規(guī)去解決問(wèn)題的能力。
Q:How do you balance your reliance on facts with your reliance on
intuition?
A:Facts are important but often neglect pointb in time
influences,especially with market research.One survey that I was
uncomfortable with involved pricing data that was collected just after
a major presidential election.The timing caused me to doubt that consumers
would really spend as much as the survey indicated they would for new
cars.So we ended up holding on to the last quarter s pricing structure.We
sold more cars while,as interest rates climbed,some of our competitors
had expensive inventory carryover.
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