媒體運(yùn)營官崗位職責(zé)
在快速變化和不斷變革的今天，崗位職責(zé)使用的頻率越來越高，崗位職責(zé)是一個具象化的工作描述，可將其歸類于不同職位類型范疇。擬起崗位職責(zé)來就毫無頭緒？下面是小編整理的媒體運(yùn)營官崗位職責(zé)，希望對大家有所幫助。
社交媒體運(yùn)營官Your Challenge崗位職責(zé)
Content marketing operations planning and idea creation制定微信、微博的推廣策略與運(yùn)營策略,并負(fù)責(zé)執(zhí)行實(shí)施?
Weibo account operations with daily postings according to the content marketing plan執(zhí)行每日官微發(fā)文?
Compiling the postings’ content (selecting pictures, phrasing captions, defining and setting hashtags etc.) in cooperation with the graphic designers; putting postings online according to the content marketing schedule更新維護(hù)微信、微博,增加粉絲數(shù),提高關(guān)注度,提高粉絲活躍度,與微信、微博的粉絲做好互動,對微信、微博粉絲的網(wǎng)絡(luò)行為進(jìn)行分析和總結(jié) ?
Sina Blog and Sohu Blog account operations with daily postings according to the content marketing plan執(zhí)行每日新浪博客和搜狐博客的發(fā)文?
Setting up, executing and monitoring special social media activities such as but not limited to prize games, lotteries, eCommerce and offline promotion support etc.定期與粉絲互動,策劃并執(zhí)行相關(guān)線上和線下的推廣活動,通過有效運(yùn)營手段提升關(guān)注度,達(dá)成營銷目標(biāo)。
Optimizing the account set-up for using the Weibo platform’s capabilities in content marketing most effectively更新提升微博使用體驗(yàn)?
Continuous monitoring and regular reporting about the content marketing activities and results; drawing conclusions for improvements accordingly監(jiān)測和定期報告內(nèi)容營銷活動和結(jié)果?
Proactively managing the brand’s follower community by triggering and taking part in the followers’ discussions, responding to comments and questions, and making suggestions concerning the brand’s performance and improvements based on the followers’ feedback挖掘和分析網(wǎng)友使用習(xí)慣、情感及體驗(yàn)感受,及時掌握新聞熱點(diǎn),能夠完成專題策劃
Your Profile崗位要求
Bachelor degree in marketing or equivalent qualification大專及以上市場營銷學(xué)相關(guān)專業(yè)學(xué)歷?
Min. 2 years of experience in operating Weibo accounts in consumer-goods industries 2年以上微博運(yùn)營工作經(jīng)驗(yàn)?
Deep and profound expertise in setting up, optimizing and operating Weibo accounts for maximizing its marketing effects熟知微博、微信各類應(yīng)用知識、技巧及傳播規(guī)律; ? Profound expertise in incorporating SEO-relevant elements in post design and layout ?精通SEO等相關(guān)知識?
Experience in operating accounts on Sina Blog and Sohu Blog熟知新浪博客和搜狐博客的運(yùn)營?
Extensive expertise about all kinds of application knowledge, skills and communication rules of social media platforms (especially Weibo, Sina Blog and Sohu Blog)精通其他社媒應(yīng)用知識、技巧及傳播規(guī)律?
Extensive holistic knowledge about digital marketing and online promotions in the Chinese market了解中國市場的數(shù)據(jù)市場學(xué)和在線促銷?
Familiar with other social media platforms such as but not limited to WeChat, Douyin and Xiaohongshu了解其他社媒平臺,例如抖音,小紅書?
Continuously keeping up-to-date with new developments and changes in the social media platforms’ opportunities and capabilities不斷洞悉社媒平臺變化動態(tài)以及發(fā)展前景?Highly creative and insightful to new things, new events and entertainment對新事物有高度創(chuàng)造性和洞察力?
Good coordination skills and planning ability良好的計(jì)劃能力?
Can complete his/her tasks independently while respecting given guidelines能按照領(lǐng)導(dǎo)的指示獨(dú)立完成任務(wù)?
Solid foundation in art, agile thinking and strong performance扎實(shí)的社媒基礎(chǔ),獨(dú)立思考能力和良好的表現(xiàn)力?
Extensive learning skills as well as proactive and strong sense of responsibility具有較強(qiáng)的學(xué)習(xí)能力和強(qiáng)烈的責(zé)任感?
Ability to withstand certain work pressure, strong communication skills and teamwork spirit能夠承受一定的工作壓力,擁有較強(qiáng)的溝通能力和團(tuán)隊(duì)合作精神
Chinese Native speaker and fluent in English中文母語以及熟練的英語Your Challenge崗位職責(zé)
Content marketing operations planning and idea creation制定微信、微博的推廣策略與運(yùn)營策略,并負(fù)責(zé)執(zhí)行實(shí)施?
Weibo account operations with daily postings according to the content marketing plan執(zhí)行每日官微發(fā)文?
Compiling the postings’ content (selecting pictures, phrasing captions, defining and setting hashtags etc.) in cooperation with the graphic designers; putting postings online according to the content marketing schedule更新維護(hù)微信、微博,增加粉絲數(shù),提高關(guān)注度,提高粉絲活躍度,與微信、微博的粉絲做好互動,對微信、微博粉絲的'網(wǎng)絡(luò)行為進(jìn)行分析和總結(jié) ?
Sina Blog and Sohu Blog account operations with daily postings according to the content marketing plan執(zhí)行每日新浪博客和搜狐博客的發(fā)文?
Setting up, executing and monitoring special social media activities such as but not limited to prize games, lotteries, eCommerce and offline promotion support etc.定期與粉絲互動,策劃并執(zhí)行相關(guān)線上和線下的推廣活動,通過有效運(yùn)營手段提升關(guān)注度,達(dá)成營銷目標(biāo)。
Optimizing the account set-up for using the Weibo platform’s capabilities in content marketing most effectively更新提升微博使用體驗(yàn)?
Continuous monitoring and regular reporting about the content marketing activities and results; drawing conclusions for improvements accordingly監(jiān)測和定期報告內(nèi)容營銷活動和結(jié)果?
Proactively managing the brand’s follower community by triggering and taking part in the followers’ discussions, responding to comments and questions, and making suggestions concerning the brand’s performance and improvements based on the followers’ feedback挖掘和分析網(wǎng)友使用習(xí)慣、情感及體驗(yàn)感受,及時掌握新聞熱點(diǎn),能夠完成專題策劃
Your Profile崗位要求
Bachelor degree in marketing or equivalent qualification大專及以上市場營銷學(xué)相關(guān)專業(yè)學(xué)歷?
Min. 2 years of experience in operating Weibo accounts in consumer-goods industries 2年以上微博運(yùn)營工作經(jīng)驗(yàn)?
Deep and profound expertise in setting up, optimizing and operating Weibo accounts for maximizing its marketing effects熟知微博、微信各類應(yīng)用知識、技巧及傳播規(guī)律; ? Profound expertise in incorporating SEO-relevant elements in post design and layout ?精通SEO等相關(guān)知識?
Experience in operating accounts on Sina Blog and Sohu Blog熟知新浪博客和搜狐博客的運(yùn)營?
Extensive expertise about all kinds of application knowledge, skills and communication rules of social media platforms (especially Weibo, Sina Blog and Sohu Blog)精通其他社媒應(yīng)用知識、技巧及傳播規(guī)律?
Extensive holistic knowledge about digital marketing and online promotions in the Chinese market了解中國市場的數(shù)據(jù)市場學(xué)和在線促銷?
Familiar with other social media platforms such as but not limited to WeChat, Douyin and Xiaohongshu了解其他社媒平臺,例如抖音,小紅書?
Continuously keeping up-to-date with new developments and changes in the social media platforms’ opportunities and capabilities不斷洞悉社媒平臺變化動態(tài)以及發(fā)展前景?Highly creative and insightful to new things, new events and entertainment對新事物有高度創(chuàng)造性和洞察力?
Good coordination skills and planning ability良好的計(jì)劃能力?
Can complete his/her tasks independently while respecting given guidelines能按照領(lǐng)導(dǎo)的指示獨(dú)立完成任務(wù)?
Solid foundation in art, agile thinking and strong performance扎實(shí)的社媒基礎(chǔ),獨(dú)立思考能力和良好的表現(xiàn)力?
Extensive learning skills as well as proactive and strong sense of responsibility具有較強(qiáng)的學(xué)習(xí)能力和強(qiáng)烈的責(zé)任感?
Ability to withstand certain work pressure, strong communication skills and teamwork spirit能夠承受一定的工作壓力,擁有較強(qiáng)的溝通能力和團(tuán)隊(duì)合作精神
Chinese Native speaker and fluent in English中文母語以及熟練的英語
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