I(y)Փ
I(y)ՓİһTnӋͨеȌI(y)WУߵȌƌWУԺУߵȽԌWԇƼоWvI(y)WI(y)һh(hun)(ji)錦I(y)WMпƌWоӖҪWڮI(y)ǰYԪI(y)ՓwԣҲnjijһI(y)IĬF(xin)}Փ}M ƌWо̽ľһxՓһ㰲ޘI(y)һW꣨WڣM
ժҪȽBQ(mo)ИI(y)Ŀǰr^IJُN۹ԼY傀ĭh(hun)(ji)̽ӑоЧ;
PI~Q(mo)ИI(y)
1
SFI(y)DIJӿ죬c֮ϢϢPFI(y)ѸչҪһwV̶ȸrԏMܿwϵP߽YϽPI(y)Č`(jng)Q(mo)I(y)ļF會(yu)n}չ_˼ּ̽mϬF(xin)Q(mo)Fl(f)չĹ朹ģʽ挢Q(mo)дڵҪ^IJُ͡N۹ԼY傀ĭh(hun)(ji)̽ӑоЧ;
2 Q(mo)ИI(y)朾
Q(mo)ԓOܿƽ_ܿطݵ؛ԴĿĵF(xin)ɡN\(ji)cȫ^̵ľܿԓܿƽ_OYMͨ^ȫ̹(ji)cϢB(ti)ϢcӑB(ti)(zh)^YƥYMչʾ¶̰͝h(hun)(ji)F(xin)(yu)ĶMpռY(zh)Ч
⣬Q(mo)ܿƽ_߀Ҫ͑ṩ;YϢԃյȼurȷĿ\ݔ|(zh)Ϳ͑M֮Ҫׂã
2.1 I(y)gIJُɱ
Q(mo)ͨ^a(chn)I(y)@ԭϴ؛PُϢُĹspTˆTиĕrg;ȥɸ߃rֵĹ΄ُɱõЧƼsͬrʹ̌I(y)ĹӿƌW
2.2 I(y)gĽ׳ɱp
ژI(y)ՁI(y)ڹо\֮gĽ׳ɱͽڴspЧʴ
2.3 pَ
^YDڣI(y)\Iؓ朹ʹϢF(xin)Ϣ̿ԌrƼs؛_a(chn)ƷeĶpp\Iؓ
2.4 sѭh(hun)
Ԅӻ팍F(xin)I(y)ϢČrI(y)ƷAyʹI(y)֮gͬrҲ˿͑M
2.5 I(y)(jng)IЧ
I(y)骚Ľ(jng)wڹлںͬsиԵ؟κxգЈ~MһչI(y)ӡ
3 о
3.1 ُ
ڲُJ(zh)вُkעYʹЧáաŬ_ƽIJُh(hun)䓲IJُƲُ|(zh)
ُҎ(gu)ȃ(ni)ӆl(f)ŵُˆTrָُؓ؟ُۙI(y)չf(xi)A㲿TMвُՈُۙO(jin)ʩ^ُ`Ҏ(gu)О鼰rֹm䓲IJُُm(x)ȫĿһɾܽ^ Y֧m(x)òُm(x)պչPُ_~wn䌍؟ںˌ_|(zh)_ˡ
Q(mo)I(y)вTCܽOܻIJُϵy(tng)ʹُҎ(gu)\CI(y)ԭϹ_F(ni)IJ|(zh)ܴϹЧĶ朵\DЧbڴˣQ(mo)I(y)M(lin)W(wng)ϵy(tng)(lin)W(wng)܉еĹ朌F(xin)Ϣgͬrͨ^(lin)W(wng)rO(jin)عеĮa(chn)ƷԱϵy(tng)Ќr䓲Įa(chn)ƷϢ_Ϣ©ʧҹеI(y)ͨ^(lin)W(wng)Ƽgr؛Ʒ(sh)ԱƌWİųI(y)I(y)Ă}һ棬(lin)W(wng)ƽ_ƷcƷֱӌȜͨȥнcĹһ̶ϱ_˞`a(chn)\ILU@NֱӵČȽģʽʹͺ͂}ҽُe`
3.2
^ȥ^(q)ˆTDZUPӛ䛰ovCoՓжôᣬȥF(xin)ֳ؛λ̖λ韩rֳ؛λ`F(xin)ҾMĕrgЕrһС(ji)MһСrӰ푳ЧϢϵy(tng)Ͼ^(q)ˆTֳֻֽK˙CovCֳֽK˙CϾɵ\Ӌӛ؛λֳ̖ϵy(tng)Ԅƥ䓲ҲHHֳֽKcɲЧʴ
3.3
Nͨ^Y|(zh)롪ȫc^ƼsYԴЈˡYvuƶʩ
ȇѺõI(y)Y|(zh)PPTMɳ\̹TI(y)MЌ(j)ԭMSa(chn)ƷS\ݔY\ݔИI(y)Ҏ(gu)\ṩPY|(zh)YCC挍ԺЧؙz\̰ȫwϵl(f)\rL?sh)\²TYŠr̘I(y)uȵһYȫ˽\\ݔrչ˾ͬҪI(y)Ռʩ_ИИˆλxͨ^(lin)όӆ\ͬ\ȫZĘI(y)؟Εȣȫѿ|(zh)
3.4 N۹
팍`Q(mo)ИI(y)N۹ģʽ(yu){(dio)ϢI(y)߀ǰ_N۽ӿڼN۷MЃ(yu)̈́(chung)
ǰ_N۽ӿڭh(hun)(ji)ڹܛǰ_N۔(sh)(j)γI(y)Nӑ{C@ڼFҎ(gu)ٔUrԽQFI(y)\I(sh)(j)ʴ_rıO(jin)Ҳa(chn)ƷN۷һһwƽ_
N۷ҪNەrΡcϢI(y)Ĕ(sh)(j)(sh)MЅRQṩ^ąϢͬrЈN۲ϵAyُŽ^YԴM
3.5 Y
ĿǰQ(mo)ИI(y)NۘI(y)һȡ|YNģʽںӆNۺͬĕrһ㌦؛ƷN(sh)rrg͉|Y~sڽYĕrÿϲُ\N۵ͬrӋYijɱ朵ľ푪ʵor̶ڰl(f)ϢYYԴĸ߶Ϻһw
4 YՓ
Q(mo)ИI(y)Č|(zh)ϿһNYԴҪͨ^ͬI(y)֮gЙCں{蹩會(ni)I(y)ĺI(y)Ľ(jng)ЧF(xin)(yu)ݻaI(y)\D^еÿһɆTҪԼλĹ܉ֱ˾Tؓ؟M(j)Ҫ߱MȫذI(y)ɱI(y)AyrIJӆ؛h(hun)׃ȱȱمf(xi)ȷЧ،F(xin)ϢŴI(y)ƵĽQ@Щʹ朸Чʵѭh(hun)@ҪI(y)ϢĹAyʹϢڹϜʴ_Ăfӏϸ(ji)cgĺI(y)档
īI
[1]o.朹(zhn)о[J].ۿڽ(jng)20xx10.
[2]S.I(y)朹̽ӑ[J].Q(mo)I(y)cƼѮ20xx09.
[3]ꐸֹ.I(y)朹ϵy(tng)ĽY˼[J].ṛֵ20xx01.
I(y)Փ2000֣x6ƪ
һγ䌍æµĴWY֪I(y)Ҫͨ^ĮI(y)ՓģI(y)ՓһNęzWWɹʽҪôîI(y)ՓСռI(y)Փ2000gӭxcղ
I(y)Փ ƪ1
ժҪ҇̎һD͵PIra(chn)I(y)YüǷI(y)ıؽ@f˷յҪԽԽͻa(chn)߷I(y)ڽҲʬF(xin)څͨ^P̽ӑՄ(chung)^̺ͷʽ(zhn)\OӋ(chung)cڽYϹՓcVossĻ^cյ^̄(chung)ģ
PI~Մ(chung)^ʽ
S҇(jng)İl(f)չԼȫM̵ļӿ죬ԽԽI(y)ѽ(jng)RF(xin)ЈеҪa(chn)ČI(y)ʹɞI(y)齵ͳɱpَ߷նx;Ȼɞ߄ڄa(chn)ʡԭ֮ġԴȪ@y(tng)I(y)fǙC(zhn)һNa(chn)ԷI(y)҇GDPͷծa(chn)I(y)ռвСķ~ֻЏĿ͑ĽǶȳl(f)ȵ؝M䌦յЧMзՄ(chung)c͑LõĺPϵI(y)ڼҵЈռһϯ֮ء
1P
1.1׃ĸԴ(zhn)֮ǰ˂mһR]д_еĸֱ(zhn)Ybao͵ȵҪuua(chn)ĸa(chn)PĸPDArch ShawڡSome Problems in Marketing Distribution[1]{(dio)njͨ^й^MխHHNI(zhn)ˌ(zhn)܊Ʒ\ݔ}oȵϵy(tng)źȫλĹM˿Y܊»еIJԺͼg\õHĶƄlogisticsՓİl(f)չ
PI(y)Փķģͨ6ƪ
DĴWYI(y)ՓǮI(y)ͨ^I(y)ՓһN^Ҏ(gu)ęzWWɹʽ텢ԼҪĮI(y)ՓİɣСI(y)ՓķģHgӭx
I(y)Փ ƪ1
ժҪSϢgİl(f)չ̄Ѹ͵ذl(f)չ̄յuƏVoI(y)İl(f)չCHUI(y)N۷߀ʹI(y)׃Nģʽ̄ڴMI(y)(jng)Iģʽ׃ͬr߀F(xin)I(y)Ĺ펧˺̵Ӱ̄մ׃D׃_I(y)Ŀ
ՓPI~̄(chung)°l(f)չ
1̄մ׃
1.1
̄խh(hun)I(y)֮gĸľ¸W(wng)jAϸD׃eԺI(y)ĹnjϢǷdzҕģϢҪĿƺ
I(y)(jng)Iģʽڲ׃oҲµҪֻвl(f)չ?q)I(y)ϵy(tng)W(wng)jD׃ܝM̄խh(hun)I(y)l(f)չҪl(f)չṩõķա̄յİl(f)չoI(y)İl(f)չ˙CʹI(y)MYԴҎ(gu)ģЧ˺ܴ@oՓζǂy(tng)yԌF(xin)
1.2W(wng)jc
̄ڻ(lin)W(wng)ĻAϰl(f)չ̘I(y)ʽW(wng)j\ýoI(y)İl(f)չ˺ܴıͨ^W(wng)jI(y)ԌrرO(jin)Լ̄յ^S̄յİl(f)չ͵ϵy(tng)ͨ^W(wng)jϵy(tng)MBӵģ̄еÿһյҪϢ@ϵy(tng)͕rķڴ˻AƶwӋȻMh(hun)(ji)Ĺ
I(y)I(y)ՓĴqļ
I(y)ՓĴqĴqPϵ҂ܷĮI(y)҂ҪһЩqļ҂ܸ^Pȡúõijɿ¾СĴqԼq^ͬW(jng)F(xin)Ć}䌦ߣϣ
I(y)I(y)ՓĴqļ
˷owԼһͨ^q
עB(yng)жYй(ji)oՓ q̎}߀ǻش}ҪYò
}⣬ץס}ּŪq̎}ĿĺD↖}ĸĬF(xin)
ijһ}_]иҪt̓̎Ո̡Mȡ̎ʾ÷eOđB(ti)挦 yŬ˼Աԗ
qrZҪm^^^qСMɆTy ^q̎Xqˌ@}Ϥ
]аյ^cͿҪڴqἰ
Փ߀ǻش}Ҫעշִ{(dio)c֦(ji)оĵطvоĵطñ_vv
ͨᆖ(j)Ȝ\y
q˵Ĵ}rgһһĕrg(ni)Ǵq̎e{(dio)Ҫչ_ՓҪչ_^ֱӻشҪ(ni)ݺ˼ȥ֦(ji)θɴҪ
չx
q^еIJcߣ
ĿǰI(y)ՓĴqIJ㣺
ƌI(y)I(y)Փ}Ŀ
DĴWYI(y)Ҫͨ^ĮI(y)ՓI(y)ՓһN^Ҏ(gu)МʂęzWWɹʽI(y)Փ҂ԓôСռƌI(y)I(y)Փ}Ŀgӭҽbcϣ
ƌI(y)I(y)Փ}Ŀ ƪ1
1xIJо
2I(y)a(chn)о
3Gɫо
4F(xin)ُ팦I(y)̽ӑ
5I(y)YԴо
6СI(y)о
7·\ݔI(y)l(f)չյо
8XXI(y)ģʽ
9Ƽs҇l(f)չصо
10̘I(y)BiI(y)\о
11I(y)đ(zhn)ԛQߺPϵ
12I(y)l(f)չF(xin){(dio)
13XXI(y)wϵĘ
14ЇI(y)F(xin)cl(f)չڅ
15ЇI(y)İl(f)չ(zhn)Ԝ\
16I(y)a(chn)^̵Чʜ\
17ʕrُģʽI(y)е\
18ģʽµ
19朹в_ԵČо
20I(y)\ݔ(yu)̽ӑ
21a(chn)I(y)ĵҎ(gu)
22Bi(jng)II(y)Ͳо
23I(y)͜\
24I(y)Nо
25Сa(chn)I(y)ُо
26Їİl(f)չ
27朹(ji)cI(y)Ŀ˛_ͻĽQ
I(y)Փķ2500֣x10ƪ
oֳ䌍ĴWY,I(y)ՓǴWͨ^,I(y)ՓһN^Ҏ(gu)ęzWWɹʽ,I(y)ՓҪעЩʽСռI(y)Փ,҅b,ϣԎҪ
I(y)Փ1
ժҪڬF(xin),(jng)\Dl(f)]ĻA֧,ИI(y)ڽ(jng)l(f)չеҲԽԽעĿI(y)l(f)չڵT,ڽ(jng)Lhl(f)չҲһЩӰľͬF(xin)ИI(y)MT,I(y)Ҏ(gu)ģС,yĿǰrMг,ȬF(xin)fI(y)İl(f)չڅ,ĶfI(y)ҪMӿl(f)չϢgͨӍgA,ƵϢW(wng)jϵy(tng)Ȱl(f)չF(xin)fI(y)ɲ
PI~ĿǰrfI(y)l(f)չڅݣ
һǰ
LJ(jng)l(f)չĄ}ͻAa(chn)I(y),һNµa(chn),µĽ(jng)Lcֱӄ(chung)ˇ,U˽(jng),l(f)չF(xin)I(y)҇(jng)l(f)չıضx,l(f)չF(xin)I(y)ЇD׃(jng)Lʽ,Ƅӽ(jng)LɴַsD׃Ҫ,l(f)չF(xin)I(y)ҲmWTO,ЇI(y)ЈҪ,{(dio)a(chn)I(y)Y,D׃y(tng)\ݔI(y)İl(f)չ,\ݔca(chn)ںϵ,ȡֵЧҪ֮,I(y)İl(f)չ҇a(chn)I(y)İl(f)չepصĵλҬF(xin)I(y)İl(f)չgҲdzV,I(y)ǰһܿõИI(y)֮һ
ĮI(y)ՓV
Dg䌍ĴWY҂֪I(y)Ҫͨ^ĮI(y)ՓI(y)ՓһNМʂęzWWɹʽI(y)ՓđԓôСռĮI(y)ՓVϣ
ĮI(y)ՓV ƪ1
һwՓ
һՓx}xĿ
(ni)оC
1.(ni)о
2.о
Փоķ̈́(chung)c
ƼMc(chung)ԼF(xin)ɻ}
һƌWgMl(f)չ
1.ƼcƼM
2.ƼMƄa(chn)ȫl(f)չ
3.ƼMM(jng)İl(f)չ
4.ƼMOشƄ
5.Ƽ܉׃?ni)cȻPϵ
Ƽ(chung)µă(ni)
1.Ƽ(chung)
2.Ƽ(chung)I
3.F(xin)еĿƼ(chung)
F(xin)Փ
1.F(xin)ă(ni)
2.F(xin)
ģĂy(tng)F(xin)D
1.y(tng)cF(xin)ą^(q)e
2.F(xin)Ҫ
ƼMc(chung)F(xin)Ӱ
һƼMc(chung)¿߬F(xin)DЧ
1.ƼMc(chung)ǬF(xin)ĺĸ
2.ƼMc(chung)ʹF(xin)й朹ӿƌW
ƼMc(chung)¿ԴMF(xin)Ŀɳm(x)l(f)չ
1.ƼMc(chung)ǬF(xin)팍`ƌWl(f)չ^ľw
̄ծI(y)Փ-̄ՌӰ
WּY҂֪I(y)ǰҪͨ^ĮI(y)ՓģI(y)ՓһN^Ҏ(gu)МʂęzWWɹʽ(yu)ĮI(y)ՓĶ߂һЩʲôcС̄ծI(y)Փgӭҷ
PI~̄
1.̄cPϵ
1.1 ̄cYϢ
̄յı|(zh)̄̄յĺƷĽƷו漰ķ棺ƷЙD؛ŵ֧PϢī@ȡcƷDYϢϢȰƷϢṩNNg֧ۺյȃ(ni)ҲTԃrΡr֪ͨD~֪ͨε̘I(y)Q(mo)׆C߀֧֧uȡָƷُN֮gMнƷЙDƵ\^̣wָƷһϵлYҪָYD^D^̄խh(hun)£@Ăֶcy(tng)rͬYcϢ@N̎ͨ^CͨO䌍F(xin)һNָ|(zh)w^wָ\ݔbжϢȸNٔ(sh)ƷͷՁfֱͨ^W(wng)jݔ?sh)ķʽMNӳϢԃյڴ(sh)ƷͷՁfҪ(jng)ʽݔ
1.2 ̄cPϵ
I(y)Փ֮_}
ڌWУİľՓ˰ͨ^ՓČ҂C\W֪RՓĵעS_СռĮI(y)Փ֮_}棬gӭҽbcϣ
Փ}ĿĬF(xin)ߵоcOӋ
1x}(j)cx
SЈ(jng)wϵIJ҇F(xin)l(f)չڅݡ҇ĵ^Ҽσ(ni)ⲿh(hun)һЩӰصĴµI(y)ڰl(f)չ^гF(xin)T}@Щ}ĴӰИI(y)İl(f)չeЇWTOԺԽԽćM룬ʹ҇I(y)ćHӼˣoՓnjڽ(jng)T߀I(y)ԣ׃F(xin)Aðl(f)չ횿ƌWطF(xin)ȡĴʩMиĸc(chung)£ӭµęCc(zhn)ĸ(j)PՓYόH҇İl(f)չдڵĆ}Č߽h
2OӋʩķcҪ(ni)
(1)о
Ҫ^취LՄؿ취ȷͬrPīIYռİl(f)չF(xin)ohĵPY
(2)о(ni)
ԣоx
һ'C
(һ)ĸ
҇İl(f)չF(xin)
(һ)wҎ(gu)ģСl(f)չ?ji)?p>()IJƽ^
I(y)Փģͨ9ƪ
yĴWҪYWI(y)ǰҪͨ^ĮI(y)ՓI(y)ՓһN^ҪęzWWɹʽ텢I(y)ՓôİСռI(y)Փģͨ9ƪϣ
I(y)Փ ƪ1
ժҪÌrMܿģʽcķ^̣cͬF(xin)AθߵԺУܿؠrMfԔUˌУϵy(tng)MоCϻܿصЧԼУиЧͺ\wϵҎ(gu)KoҎ(gu)QĆ}ĸČʩֶ
PI~Уڣ
ИI(y)һĿcԒ}ȫ緶(ni)l(f)]Ӱò̄Ϣa(chn)I(y)ģʽЧøߵں̶ܴP(lin)I(y)Чcl(f)չI(y)dzҕɱĹ(ji)s^̵Ч|(zh)ĸMȻʩ˷ǰlȘһ|(zh)ԏ\wϵ
һߵԺУCϻܿص
҇F(xin)ĸߵȽģʽ^ȥӋͽ(jng)wu첢(wn)Ӌͽ(jng)ģʽĸУwϵǼsĺϵy(tng)ϙCڸУƌWо˲Ŀ˵IJұʽĺwϵƼsУȫYԴڽƷ|(zh)ĸѳɞ߽ϵy(tng)ĸвصؓ
I(y)Փķ3000
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ժҪ
I(y)ԓPעă(ni)ͨ^_չƌWܽoI(y)ṩõİl(f)չ֧ڮǰИI(y)wl(f)չrI(y)܌ʩߌԽͳɱͶ_\ݔM͑Դ˽oI(y)Ľ(jng)Ч档ԓF(xin)Ϣl(f)չMgwϵõذl(f)չ(yu)|(zh)I(y)гF(xin)һЩ}ҪI(y)ƶƌWĽQ
PI~
I(y)l(f)չϢ
0.
漰(ni)ݱ^Ѽ̎ϢҲԓ(sh)ּgȌϢMЃwF(xin)ļg;CI(y)Ҫ_չˮʵ͑ԓlaԼӋCȼgMйϵy(tng)OĶo͑ṩȫա@ӵͼgl(f)չI(y)ԓϢİl(f)չĿгF(xin)Ć}ƶߣʹI(y)F(xin)ߌl(f)չ
1.I(y)_չϢԭt
1.1ϵy(tng)ϢĜʴ_ԺͿɵ
ͨ^ϢMЃ(ni)ݷ֪I(y)ڰl(f)չҪϸI(y)ƽ؛ľI(y)_չߌϢOͬrI(y)CDϢ^еľͨϢϢփ(ni)һĶиϢľoI(y)l(f)չṩõķ(wn)ɵָI(y)ҪϢ