演講中“三的法則”

　　引導語：對付怯場心理最有力的武器是誠心實意地告訴自己你對本次演講準備得十分充分：你的選題不僅對自己而且對聽眾很有吸引力;你對該題目已深思熟慮，而且收集到了所有所需資料。

　　The Rule of Three – We remember three things.

　　三的法則——人們有可能只會記住你演講中的三件事

　　1. The audience are likely to remember only three things from your presentation – plan in advance what these will be.

　　1. 聽眾或許只會從你的演講中記住三樣東西——都是什么呢?提前做好計劃!

　　Believe it or not, the chances are, people will only remember three things from your presentation. So before you start writing your presentation, plan what your three key messages will be. Once you have these messages, structure the main part of your presentation around these three key themes and look at how they could be better illustrated.

　　不管你信不信，聽眾只能記住三點與你演講有關的內容。因此在開始寫演講稿之前，就要確定好你最關鍵的三條信息。一旦你確定了這些信息，圍繞這三個主題構建你演講的主要內容并考慮如何更好的闡述。

　　2. There are three parts to your presentation

　　2. 你的演講包含三個部分

　　The beginning, the middle and the end. Start to plan out what you will do in these three parts. The beginning is ideal for an attention grabber or for an ice breaker. The end is great to wrap things up or to end with a grand finale.

　　開場、正文、結尾。開始規(guī)劃你要在這三部分講什么，典型的開場就是吸引注意力或是破冰，結尾可以把所講的內容回顧一番或是來一個壓軸戲。

　　3. Use lists of three wherever you can in your presentation

　　3. 演講中盡可能將觀點列為三點進行表達

　　Lists of three have been used from early times up to the present day. They are particularly used by politicians and advertisers who know the value of using the rule of three to sell their ideas.

　　列為三點這種方式已經從過去沿用至今，它們熟練的被政治家和廣告制作人用來銷售他們的理念，因為他們深知“三的法則”的價值。

　　Veni, Vidi, Vici (I came, I saw, I conquered) – Julius Caesar

　　“Friends, Romans, Countrymen lend me your ears” – William Shakespeare

　　“Our priorities are Education, Education, Education” – Tony Blair

　　A Mars a day helps you to work, rest and play – Advertising slogan

　　Stop, look and listen – Public safety announcement

　　“我來了，我看見，我戰(zhàn)勝”——凱撒大帝

　　“朋友、羅馬人、同胞，請聽我說“——丘吉爾

　　“我們的重點是教育、教育、教育“——布萊爾

　　“一天一根瑪氏條，助你工作、休息和玩耍”——廣告詞

　　“一停二看三聽”——公共安全宣傳語

　　A classic example of the rule of three was Winston Churchill’s famous Blood, Sweat and Tears speech. He is widely attributed as saying I can promise you nothing but blood sweat and tears. What he actually said was “I can promise you Blood, Sweat, Toil and Tears”. Because of the rule of three we simply remember it as Blood sweat and tears.

　　有關“三的法則”享有盛名的就是丘吉爾的“血、汗和淚水”的演說，人們普遍認為他當時說的是：我能奉獻的唯有血、汗和淚水，實際上他說了什么呢?“我能奉獻的唯有血、汗、辛勞和淚水”，因為“三的法則”我們僅僅只記住了血、汗和淚水。

　　4. In Presentations “Less is More”

　　4. 在演講中“少即是多”

　　If you have four points to get across – cut one out. They won’t remember it anyway. In presentations less really is more. No one ever complained of a presentation being too short.

　　如果你有四個要點要闡述——那就去掉一個，他們是無論如何也記不下那個的。在演講中“少即是多”，沒有人會因為一場演講太過簡短而抱怨的。

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