英文問卷調(diào)查報告模板
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英文問卷調(diào)查報告模板
為更真實地了解恭城橙農(nóng)的生活、生產(chǎn)、收入、負(fù)擔(dān)情況，橙類種植大戶、橙農(nóng)的思想觀念，對市場信息來源的渠道和把握情況以及對市場采取的態(tài)度等，切實解決目前農(nóng)村橙類水果經(jīng)濟改革、發(fā)展中出現(xiàn)的熱點難點問題，保持全縣農(nóng)村社會經(jīng)濟持續(xù)穩(wěn)定發(fā)展，根據(jù)縣委、縣政府的布置，由縣政府、縣水果流通辦、縣水果中心、縣農(nóng)業(yè)局組成聯(lián)合調(diào)查組，自XX年4月13日至4月19日，歷時一周，進行了全縣農(nóng)村橙類水果經(jīng)濟問卷抽樣調(diào)查，之后又進行了1天的審查、匯總和分析。本次調(diào)查的調(diào)查對象是恭城縣比較典型的橙類種植大戶、銷售大戶和部分在銷售過程中非常有代表性的橙類果農(nóng)，這些調(diào)查點分布在全縣40個行政村，這些種植大戶、銷售大戶和橙農(nóng)對了解全縣的橙類水果種植和銷售具有充分的代表性�，F(xiàn)將調(diào)查情況報告如下：
一、恭城橙類生產(chǎn)及銷售的基本情況和存在的問題
橙類是我縣較早引進的水果品種之一，經(jīng)歷了多年的積累，特別是上世紀(jì)80年代以來，橙類的價格一直較高，所以橙類的種植面積擴展的很快。恭城現(xiàn)有橙類種植面積約6、29萬畝，主要品種有新會橙、紅江橙。由于恭城特殊的地理和氣候環(huán)境，恭城橙類在糖度，色澤，口感和外形方面，都比其他產(chǎn)區(qū)的橙類要好。但是由于各方面原因，去年橙子卻普遍存在以下問題：一是個頭、色澤、外形等方面都不夠好；二是其他各種類型的水果同時上市，因此失去搶占市場的先機，受其他產(chǎn)區(qū)臍橙和夏橙的沖擊很大，在銷售量和價格方面都沒有優(yōu)勢；三是恭城橙類種植的品種過于老化。
二、根據(jù)調(diào)查，恭城橙類生產(chǎn)和銷售顯現(xiàn)以下特點：
第一、生產(chǎn)不規(guī)范，農(nóng)藥殘留量大，銷售量太少。
目前橙類生產(chǎn)大多是以戶為單位的分散栽培方式，真正集中成片實行統(tǒng)一管理的大型現(xiàn)代化果園極少。由于這種分散的經(jīng)營模式，導(dǎo)致大部分農(nóng)民只追求產(chǎn)量，不在乎質(zhì)量。果農(nóng)大量使用高濃度的農(nóng)藥和化肥，使得橙類農(nóng)藥殘留嚴(yán)重超標(biāo)，農(nóng)藥殘留高低是衡量橙類品質(zhì)好壞的.重要因素，也是限制橙類銷售的最主要障礙；同時，由于這種粗放的經(jīng)營模式，使得果農(nóng)在化肥使用、病蟲害防治、優(yōu)種優(yōu)育方面的知識嚴(yán)重匱乏，從而導(dǎo)致產(chǎn)出的橙子大小不一、色澤不均、果型丑，這些也嚴(yán)重地制約了橙子的出口以及外運銷售。到目前為止，去年全縣才銷售各類橙子14000余噸，只占恭城橙子產(chǎn)量的23、3%。
第二、缺乏自己的品牌。
俗話說“好酒還要會吆喝”，即使是優(yōu)質(zhì)的品種，如果沒有叫得響的品牌，在魚龍混雜的橙子大雜院里，一樣可能被淹沒。沒有形成自己獨有的品牌，放在同一個攤檔上，一般消費者都只會感性地從價格、形狀上去決定是否購買，很少有消費者能夠分清品質(zhì)的優(yōu)劣。由于恭城特殊的地理和氣候環(huán)境，恭城橙子在糖度，口感方面，都比其他產(chǎn)區(qū)的橙子要好，在市場上受到消費者的歡迎。目前市場上恭城橙子都是以“恭城橙子”牌子來銷售，這個牌子不僅大而統(tǒng)，而且被盜用和假冒的情況十分嚴(yán)重，導(dǎo)致市場上恭城橙類品質(zhì)參差不齊，魚龍混雜，大大地降低了恭城橙子的聲譽。
第三、需求彈性太小，而產(chǎn)量過大，市場難以承受供給大幅度的增長。
和其他農(nóng)產(chǎn)品一樣，橙子同樣面臨需求彈性太小的問題。由于需求對價格極度不敏感，因此，一旦產(chǎn)量有所增長，橙子即要以價格更大幅度的下跌來刺激市場擴大需求。所以農(nóng)產(chǎn)品經(jīng)常是豐產(chǎn)不豐收。今年的橙子價格低迷很大程度上也是由于這一因素造成的。今年恭城縣橙子產(chǎn)量為6、72萬噸，創(chuàng)歷史最高水平。不僅如此，全國其他產(chǎn)區(qū)的橙子和水果產(chǎn)量以大幅增長。供給的大幅增長，導(dǎo)致了恭城橙子價格在全國范圍內(nèi)的更大幅度的下跌。恭城主要生產(chǎn)的2個橙子品種新會橙、紅江橙今年的價格都很低。
第四、橙類商品化處理不夠，而且加工技術(shù)不過關(guān)，缺乏大型的龍頭企業(yè)。
For a more realistic understanding of Gongcheng orange life, production, agricultural income, burden, orange grower, orange agricultural ideas, grasp the situation of market channels and sources of information and the market approach, and effectively solve the hot and difficult problem of the economic reform, rural development in the orange fruit. To maintain a sustained and stable development of the rural economy, according to the county government, county government, county layout, fruit circulation office, county fruit center, County Agricultural Bureau joint investigation team, from XX in April 13th to April 19th, which lasted a week, the county's rural orange fruits economic survey, then the 1 day review, summary and analysis. The investigation object of this investigation is Gongcheng County typical orange grower, and some large sales in the sales process is very representative of the orange fruit, the survey point distribution in 40 administrative villages in the county, the grower, sales of large and orange agricultural are fully representative of the orange county to understand fruit cultivation and sales. The investigation is reported as follows:
First, the basic situation and existing problems of the production and sale of Gongcheng orange
Orange is one of the early fruit varieties introduced in our county. After many years of accumulation, especially since the 80s of last century, the price of orange has been relatively high, so the planting area of orange has expanded rapidly. Gongcheng existing orange planting area of about 6, 290 thousand acres, the main varieties of Xinhui orange, sweet orange. Because of the special geographical and climatic environment in Gongcheng, Gongcheng orange is better than other orange in the sugar, color, taste and shape. But due to various reasons, the last orange generally has the following problems: one is the size, color, shape and other aspects are not good enough; the two is the other various types of fruits listed at the same time, losing to seize market opportunities, from other areas of navel orange and Valencia impact is very big, have no advantages in sales and price; three Gongcheng orange planting varieties are too aging.
Two. According to the investigation, the production and sales of Gongcheng orange show the following characteristics:
First, the production is not standard, the pesticide residue is large and the sales volume is too small.
At present, most of the production of orange is a decentralized cultivation method based on household units. There are few large modern orchards in which the real centralized management is centralized. Because of this decentralized management model, most farmers only pursue production and do not care about quality. Farmers use a lot of high concentrations of pesticides and fertilizers, the orange pesticide residues exceed the standard seriously, pesticide residue level is an important factor to measure the quality of the orange, the main obstacle is also limit the orange sales; at the same time, because of the extensive mode of operation, so that farmers in fertilizer use, pest control, raise the level of species a serious lack of knowledge, which leads to the output of orange sizes, uneven color, fruit shape ugly, these also severely limits the export of oranges and Sinotrans sales. Up to now, only 14000 tons of oranges were sold in the county last year, accounting for only 23 and 3% of the Gongcheng's orange output.
Second, the lack of their own brand.
As the saying goes, "good wine but also will call, even if there is no high-quality varieties, well-known brands, in the orange clump like dragons and fishes jumbled together, may be drowned. Without forming their own brand, on the same stall, the general consumers will only decide whether to buy from the price and shape, and few consumers can distinguish the quality. Because of the special geographical and climatic environment of Gongcheng, Gongcheng oranges are better than those of other producing areas in terms of sugar and taste, and are popular with consumers in the market. Currently on the market of Gongcheng oranges are "Gongcheng orange" brand sales, the brand is not only big, but theft and counterfeiting situation is very serious, resulting in Gongcheng orange market uneven quality, greatly reducing the dragons and fishes jumbled together, the reputation of Gongcheng oranges.
Third, the demand elasticity is too small, and the output is too large, the market is difficult to bear a substantial increase in supply.
Like other agricultural products, oranges are also faced with the problem of too small demand elasticity. As demand is extremely insensitive to prices, once production increases, oranges are going to have a bigger drop in prices to stimulate market expansion. So agricultural products are often bumper harvest and not bumper harvest. This year's orange price downturn is largely due to this factor. This year, the production of orange in Gongcheng county is 6 and 720 thousand tons, which is the highest level in history. Not only that, the production of oranges and fruits in other regions of the country has increased significantly. The substantial increase in supply has led to a greater drop in the price of Gongcheng's oranges throughout the country. The price of Gongcheng mainly produces 2 orange orange, sweet orange varieties Xinhui is very low this year.
Fourth, orange commodity processing is not enough, and processing technology is not passed, the lack of large leading enterprises.
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