神華黃驊港務(wù)公司未來財務(wù)規(guī)劃探究論文

　　摘 要

　　在現(xiàn)代企業(yè)管理中企業(yè)財務(wù)戰(zhàn)略的研究已經(jīng)成為重要研究內(nèi)容，在經(jīng)濟(jì)國際化和國內(nèi)改革的大環(huán)境下，現(xiàn)代企業(yè)所面臨的管理環(huán)境越來越復(fù)雜且多變，一個依托于企業(yè)總體戰(zhàn)略、適應(yīng)企業(yè)外部及內(nèi)部環(huán)境、順應(yīng)促進(jìn)企業(yè)發(fā)展的財務(wù)戰(zhàn)略，對于維持企業(yè)的可持續(xù)發(fā)展是十分必要和重要的。

　　國際貿(mào)易和物流行業(yè)正在飛速發(fā)展，港口在其發(fā)展中占有十分重要的地位。順應(yīng)環(huán)境，我國的港口行業(yè)也正在積極發(fā)展當(dāng)中，港口帶來了巨大的經(jīng)濟(jì)效益，國家也執(zhí)行港口發(fā)展帶動沿海整體發(fā)展的重要發(fā)展戰(zhàn)略。在經(jīng)濟(jì)一體化的市場環(huán)境中，中國港務(wù)業(yè)機(jī)遇和挑戰(zhàn)并存，因此，更需要通過適合的企業(yè)財務(wù)戰(zhàn)略，保障企業(yè)活力、提高企業(yè)的競爭力和綜合能力。本文研究的是神華黃驊港務(wù)公司的財務(wù)戰(zhàn)略。作為我國新興的現(xiàn)代化港口航運(yùn)企業(yè)，神華黃驊港務(wù)有公司負(fù)責(zé)黃驊港的開發(fā)、建設(shè)和運(yùn)營，黃驊港是我國西煤東運(yùn)第二條大通道的出�？冢�也是神華系統(tǒng)工程的重要構(gòu)成部分。

　　本文以企業(yè)戰(zhàn)略和財務(wù)戰(zhàn)略的相關(guān)理論作為基礎(chǔ)，通過研究國內(nèi)外財務(wù)戰(zhàn)略的相關(guān)著作、文獻(xiàn)，對神華黃驊港務(wù)公司外部、內(nèi)部財務(wù)戰(zhàn)略環(huán)境進(jìn)行了分析，同時借鑒國內(nèi)外港口的財務(wù)戰(zhàn)略經(jīng)驗(yàn)和方法，為神華黃驊港務(wù)公司制定一個符合總體戰(zhàn)略目標(biāo)的財務(wù)戰(zhàn)略，促進(jìn)其今后的發(fā)展�；�于神華黃驊港重要的經(jīng)濟(jì)地位，其財務(wù)戰(zhàn)略研究在這一行業(yè)中也具有代表意義，希望借通過分析研究神華黃驊港務(wù)公司財務(wù)戰(zhàn)略情況，能夠在港口的實(shí)際經(jīng)營管理中有效運(yùn)用財務(wù)戰(zhàn)略思想，能夠?yàn)榭茖W(xué)進(jìn)行港口財務(wù)管理提供參考，為建立完善一套針對性較強(qiáng)的適合我國港務(wù)業(yè)發(fā)展的財務(wù)戰(zhàn)略發(fā)展體系奠定基礎(chǔ)。

　　關(guān)鍵詞 財務(wù)戰(zhàn)略 籌融資 神華黃驊港

　　Abstract

　　For the research on enterprise financial strategy is an important research field of modernenterprise management, in the background of economic globalization and domestic reform,the modern enterprise in the complex, changing management environment, for the sustainabledevelopment of enterprises, from the point of view of the enterprise itself, it is very necessaryand important to develop a consistent with the internal and external environment, enterprisesupport the overall strategy for enterprise development, the enterprise financial strategy.

　　The port plays an important role in international trade and logistics industry, China's portindustry is under active development, with the port development driven coastal overalldevelopment is the important development strategy of China's current economic benefitsbrought by port, be obvious to people. In the economic integration of the market environment,China port industry opportunities and challenges, therefore, need more through the enterprisefinancial strategy suitable, guarantee the vitality of enterprises, improve the competitivenessof enterprises and comprehensive ability. This study is the Shenhua Huanghua Port LiabilityCompany's financial strategy. As China's emerging modern port shipping company, ShenhuaHuanghua port Huanghua port company responsible for the operation, the port of Huanghua isChina's second west east coal a major thoroughfare to the sea, and is an important part ofShenhua system engineering.

　　In this paper, based on the related theories of enterprise strategy and financial strategy,the financial strategy research at home and abroad related books, literature, the ShenhuaHuanghua Port Liability Company external, internal financial strategic environment areanalyzed, at the same time, learn from experience and methods of financial strategy ofdomestic and foreign ports, the formulation conforms to its overall strategic objectives for thefinancial strategy, promote its future the development of. Shenhua Huanghua port economicstatus based on important, the research on the financial strategy in the industry hasrepresentative meaning, hope through the study and analysis of Shenhua Huanghua PortLiability Company's financial strategy, can effectively use financial strategy thought theactual management in port, can provide a reference for scientific port of financialmanagement, to set up a perfect one set of financial strategy development system of strongsuitable for China's port industry development to lay the foundation.

　　Keywords Financial strategy financing Shenhua huanghua port

　　目 錄

　　第 1 章 緒 論···························································································································1

　　1.1 研究背景和意義············································································································· 1

　　1.2 國內(nèi)外相關(guān)研究現(xiàn)狀····································································································· 2

　　1.2.1 國外研究現(xiàn)狀·········································································································· 2

　　1.2.2 國內(nèi)研究現(xiàn)狀·········································································································· 3

　　1.3 研究思路及研究方法····································································································· 4

　　1.3.1 研究思路·················································································································· 4

　　1.3.2 研究方法·················································································································· 6

　　第 2 章 相關(guān)理論基礎(chǔ)·············································································································7

　　2.1 企業(yè)戰(zhàn)略理論 ················································································································ 7

　　2.2 企業(yè)財務(wù)戰(zhàn)略相關(guān)理論·································································································· 7

　　2.2.1 財務(wù)戰(zhàn)略的概念及內(nèi)容·························································································· 7

　　2.2.2 財務(wù)戰(zhàn)略的分類······································································································ 9

　　2.3 財務(wù)戰(zhàn)略與企業(yè)戰(zhàn)略的關(guān)系 ····················································································· 11

　　2.3.1 企業(yè)總體戰(zhàn)略決定財務(wù)戰(zhàn)略··············································································· 11

　　2.3.2 財務(wù)戰(zhàn)略在企業(yè)戰(zhàn)略中的地位和作用······························································· 11

　　第 3 章 戰(zhàn)略環(huán)境分析···········································································································13

　　3.1 神華黃驊港務(wù)公司概況······························································································· 13

　　3.2 外部環(huán)境分析··············································································································· 13

　　3.2.1 宏觀環(huán)境分析······································································································· 13

　　3.2.2 行業(yè)環(huán)境分析······································································································· 16

　　3.2.3 競爭對手分析······································································································· 16

　　3.2.4 外部環(huán)境 EFE 矩陣分析 ··················································································· 17

　　3.3 內(nèi)部環(huán)境分析··············································································································· 18

　　3.3.1 公司財務(wù)管理現(xiàn)狀······························································································· 18

　　3.3.2 企業(yè)資源分析······································································································· 20

　　3.3.3 企業(yè)能力分析······································································································· 21

　　3.3.4 內(nèi)部環(huán)境 IFE 矩陣分析······················································································· 22

　　第 4 章 財務(wù)戰(zhàn)略制定···········································································································24

　　4.1 企業(yè)總體戰(zhàn)略··············································································································· 24

　　4.1.1 總體戰(zhàn)略內(nèi)容······································································································· 24

　　4.1.2 總體戰(zhàn)略目標(biāo)······································································································· 24

　　4.1.3 公司總體戰(zhàn)略對公司財務(wù)的要求······································································· 25

　　4.2 SWOT 分析······················································································································ 25

　　4.2.1 機(jī)遇······················································································································· 25

　　4.2.2 威脅······················································································································· 26

　　4.2.3 優(yōu)勢······················································································································· 27

　　4.2.4 劣勢······················································································································· 28

　　4.3 財務(wù)戰(zhàn)略備選方案······································································································· 28

　　第 5 章 神華黃驊港務(wù)公司財務(wù)戰(zhàn)略方案選擇···································································33

　　5.1 國內(nèi)外主要港口財務(wù)戰(zhàn)略經(jīng)驗(yàn)及啟示······································································· 33

　　5.1.1 國外港口財務(wù)戰(zhàn)略經(jīng)驗(yàn)及啟示··········································································· 33

　　5.1.2 我國港口財務(wù)戰(zhàn)略經(jīng)驗(yàn)及啟示··········································································· 35

　　5.2 戰(zhàn)略方案 QSPM 矩陣分析····························································································· 36

　　5.3 神華黃驊港務(wù)公司財務(wù)戰(zhàn)略制定方案······································································· 38

　　5.3.1 籌資戰(zhàn)略制定方案······························································································· 38

　　5.3.2 投資戰(zhàn)略制定方案······························································································· 38

　　5.3.3 股利分配戰(zhàn)略制定方案······················································································· 39

　　第 6 章 神華黃驊港務(wù)公司財務(wù)戰(zhàn)略實(shí)施···········································································40

　　6.1 適應(yīng)企業(yè)內(nèi)外部環(huán)境··································································································· 40

　　6.2 構(gòu)建實(shí)施組織結(jié)構(gòu)······································································································· 40

　　6.3 完善財務(wù)戰(zhàn)略相關(guān)制度······························································································· 40

　　6.4 加強(qiáng)戰(zhàn)略思維教育······································································································· 40

　　第 7 章 結(jié)論與展望···············································································································42

　　參考文獻(xiàn)···································································································································43

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