淺談三亞旅游品牌形象的塑造

畢業(yè)論文

淺談3亞旅游品牌形象的塑造

摘要：在當(dāng)今激烈的旅游市場(chǎng)競爭中，品牌形象塑造已成為旅游目的地占領(lǐng)市場(chǎng)制高點(diǎn)的關(guān)鍵�！靶蜗蟆笔孤糜握弋a(chǎn)生1種追求感，進(jìn)而驅(qū)動(dòng)旅游者前往。國外的旅游研究表明，旅游目的地形象是吸引旅游者最關(guān)鍵的因素之1。因此，要使旅游目的地可持續(xù)發(fā)展，保持旺盛的生命力，關(guān)鍵是要樹立與維持旅游目的地在旅游者心目中的良好形象。本文分析目前3亞旅游現(xiàn)狀及其存在的問題，提出強(qiáng)化3亞旅游品牌形象的迫切性，然后具體闡述如何強(qiáng)化旅游品牌形象；最后，希望通過本文，能給3亞景區(qū)品牌形象的塑造1些啟示，以共同打造“魅力3亞”。

關(guān)鍵詞：品牌形象；品牌形象塑造；3亞旅游品牌形象

Study on the Brand Image Molding of Sanya Scenic area
 
Abstract: In the intense traveling market competition, molding the brand image has become the key point to seize the market commanding." image" causes the tourists have one feeling of pursuing, then actuates to go. The overseas traveling research indicated that, the traveling destination image is one of the essential factors which attracts tourist most. Therefore, we must set up and maintain a good image in peoples mind to ensure the traveling destination develops sustainable and maintains the exuberant vitality. This article has analyzed the present Sanya traveling situation and the existence question, proposed the urgency of strengthens the Sanya traveling brand image, then elaborated how to strengthen the traveling brand image in detail. Finally, I hoped I can give Sanya the scenic area some enlightenment through this article to mold the brand image, to make "charm Sanya" together.

Key words: Brand image; The brand image molds; Sanya traveling brand image

【淺談三亞旅游品牌形象的塑造】相關(guān)文章：

淺談企業(yè)品牌形象的塑造03-22

論企業(yè)品牌形象的塑造12-03

解讀榮威的品牌形象塑造03-22

淺談內(nèi)地家具品牌形象和核心競爭力的建立03-22

淺議品牌形象戰(zhàn)略的文化內(nèi)涵03-21

論媒介的品牌形象傳播11-22

論品牌個(gè)性的塑造原則03-22

如何塑造城市形象06-03

品牌形象理論和實(shí)證研究述評(píng)12-10