科爾尼筆試Case study

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2007科爾尼筆試Case study

對于本科生而言，從薪水來講，最好的工作是進(jìn)國際的投行或咨詢公司。案例面試必不可少。我的一個好朋友，同濟(jì)01級本科畢業(yè)，起步月薪一萬有余，就任職于國際頂尖的戰(zhàn)略管理咨詢公司。但是，錢不是這么好拿的。從實(shí)習(xí)經(jīng)歷、簡歷篩選、pre-talk、一輪又一輪的面試、案例面試到拿offer，沒有點(diǎn)實(shí)力是到不了的。

　　下面是一個對于undergraduate有點(diǎn)復(fù)雜的案例面試分析。大家先看看，感覺一下。這個案例資料是我看了這么多覺得最好一個的學(xué)習(xí)資料了，來之不易啊。希望學(xué)弟學(xué)妹們對自己提出更高一點(diǎn)的要求，不要覺得沒事做，耽誤了大學(xué)最好的機(jī)會算是學(xué)姐我一點(diǎn)衷心的建議吧。也希望材料人的就業(yè)路能越來越寬闊：）

　　P.S. 英語表達(dá)一定要好，不出意外的.話，所有的面試和案例都是英文的。（可能很多人沒接觸過案例，我稍微標(biāo)注下，希望有幫助：）

　　Case setup (facts offered by interviewer):

　　q Your client is a manufacturer of bicycles

　　q They have been in business for 25 years

　　q They manufacturer and sell three categories of bicycles:

　　 Racing bikes: High end, high performance bikes for sophisticated cyclists

　　　　 Mainstream bikes: Durable, but not overly complicated bikes for everyday riders

　　 Childrens bikes: Smaller, simpler versions of their mainstream bikes for children

　　q Profits at your client have decreased over the past five years

　　　　Question:

　　q What is driving the decline in overall profits?

　　q What recommendations might correct the situation?

　�。ㄒ陨线@些是面試官給你的相關(guān)商業(yè)信息和問你的問題。一般只需解決第一問，即什么導(dǎo)致了利潤下滑。如果找出適當(dāng)?shù)母倪M(jìn)意見當(dāng)然是加分項(xiàng)�；卮鸬诙䥺柺菍BA的要求。）

　　Suggested solutions:

　　The first question is to determine what has caused overall profits to decrease. To accomplish this the candidate must first understand what has transpired in each of the three product categories over the past five years during which profitability has slipped. The following are questions and answers that would be provided in an interview scenario.

　�。ò咐治鲂枰阍跐撘庾R里適當(dāng)運(yùn)用商業(yè)模型。這里面就融入了cost-profit and 4P framework.提醒一下，以下的問題是你要問面試官，他來回答的。你借助面試官的回答，用合理的邏輯來分析和回答他最初的問題。當(dāng)然，面試者的問題無定式，一下給出的只是個參考的例子）

　　q What are the clients margins for a bicycle in each of the three segments?

　　Racing: Cost = $600/unit, Profit=$300/unit 33%

　　Mainstream: Cost = $250/unit, Profit = $75/unit 23%

　　Childrens: Cost = $ 200/unit, Profit = $50/unit 20%

　　q What has happened to the market size of each of the three segments over the past five years?

　　Racing: Has remained constant at its present size of $300MM

　　Mainstream: Has increased at 2% growth rate per year to its present size of $1.0B

　　Childrens: Has increased at 3% growth rate per year to its present size of $400MM

　　q What has happened to our clients market share in each of these segments?

　　Racing: Market share has decreased from 60% to 30%

　　Mainstream: Market share has increased from 0% to 5%

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